Sunday, July 11, 2010

Jumping The Gun

I think people are getting a little confused. Well, to be more precise, other people seem to be getting confused, then doing things to make ME confused.

If you haven't seen or heard about it already, I'm talking about Maggie Stiefvater's Linger, sequel to her other werewolf novel, Shiver. If you check Amazon or, really, any online retailer, they list the novel as being 'Available for Pre-Order' with the release date of 'July 20, 2010'. But it seems that someone decided to jump the gun, for if you walk into any Borders store it's sitting on the shelf, ready for purchase.

The 'official' release date has been moved up to the 13th, though I assume this applies mainly to online sellers. Maggie seems to be taking the news in stride, though I read somewhere that she had a release party and other publication-related events scheduled leading up to the 20th. Good for fans, not so good for publicity.

So, are the DO NOT OPEN UNTIL __ labels only for Harry Potter books? Are people simply misreading memos? Are these people being fired? Is this a huge problem for publishers/authors, or are fans simply getting an early treat? I know when movies are released a day (or two) early, there are major lawsuits involved—should book releases be treated any differently?

Should I just shut up and stop looking a gift horse in the mouth? What are your thoughts?